How to Start An Apparel Brand the Right Way In 2025 (Secrets Revealed) In this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you’ve been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space. From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it’s smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution. In this episode, you’ll hear: -What is drop shipping? Pros and cons. -If you want to create custom, bespoke pieces, hear why you're in the right place! -First step: find a community and start building those relationships. -Start small...all the big brands do it. Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,How to Start An Apparel Brand the Right Way, Apparel Brand, Fashion, Drop shipping, Printful, Custom Garments, Manufacturing, Budgeting, Branding, Business Plan, Product Costing, Marketing, Social Media, Domain Name, Entrepreneurship, Market Gap, Quality, Unique, Community, Freelance, Upwork, Fiverr, SWOT Analysis, Target Customer, Profitability, Limited Product Range, Standout Product, Brand Identityhow to start an apparel brand,fashion business tips,build a clothing line,launch a fashion brand,apparel manufacturing tips,unmarked street,Rachel Erickson,fashion entrepreneur,startup fashion advice,apparel brand marketing,small business fashion,entrepreneur podcast,business podcast,women in business,how to start a clothing line,How to Start An Apparel Brand the Right Way In 2025 (Secrets Revealed),best tips to start a apparel brand

Are Patents Worth It? Legal Protection for Your Brand with Tamany Vinson Bentz In today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity. We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. In this episode, you’ll hear: -Patents aren't always the right fit. Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections. Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Are Patents Worth It? Deciding on Legal Protection for Your Brand, Intellectual Property, Fashion, Patents, Trademarks, Trade Dress, Brand Identity, California IP Law, Utility Patent, Design Patent, Corporate Brands, Copyrights, Fashion Entrepreneurs, Legal Guidance, Competitive Landscape, Creative Expressions, Strategic Benefits, Expert Legal Guidance, Fashion Industry, Niche, Branding Elements, Logos, Timelines, Filing Patents, Costs, Revenue, Legal Advice, Industry Needs, Guidance, Intellectual Property Mattersunmarked street,business of apparel podcast,Are Patents Worth It? Deciding on Legal Protection for Your Brand,Intellectual Property,Fashion,Patents,Trademarks,Trade Dress,Brand Identity,California IP Law,Utility Patent,Design Patent,Fashion Entrepreneurs,Legal Guidance,Expert Legal Guidance,Fashion Industry,Filing Patents,Legal Advice,Guidance,Intellectual Property Matters,the necessity of intellectual property,why you need legal protection for your business

Behind the Scenes of a Fashion Photoshoot! | Fashion Photography TIps In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles during a photo shoot, emphasizing the stylist's impact and the magic of hair and makeup in aligning with brand visions. Let's not forget your role of empowering everyone on set so the vision and the why remains clear for everyone involved. In this episode, you’ll hear: -Why a detailed shot list is essential in a successful photoshoot. -AI is changing the game - can you omit a photoshoot altogether? -Who should be at the photoshoot? -Photoshoots are FUN. It's your job to cultivate the energy and maintain the vision. Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Behind the Scenes of a Fashion Photoshoot!, Fashion Photography, Shot List, AI, 3D Renderings, Apparel Brands, Ideal Customer, Product Lines, Profits, Team Roles, Stylist, Hair and Makeup, Empowering Apparel Professionals, The Business of Apparel, Resources, Photoshootunmarked street,business of apparel podcast,Behind the Scenes of a Fashion Photoshoot!,Fashion Photography,Hair and Makeup,The Business of Apparel,Fashion Photography TIps,fashion trends,photo shoot,photography tutorials for beginners,fashion ideas,fashion campaign,makeup photography,fashion photoshoot,how to become a photographer,fashion photography tutorial,commercial photography marketing,female photographer,how to shoot a fashion campaign

Should You Start A Trend or Innovation-Based Apparel Business? Decide What Is Right For You In today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and learning the importance of understanding consumer needs before investing in development. We'll finally explore the advantages of starting as a trends-based business to quickly establish a customer base and how integrating innovative products can strengthen your lineup. Whichever you decide is the right path for you, our community here at The Business of Apparel and Unmarked Street is here to support you. In this episode, you’ll hear: -Worries fall away when you put the right processes in place. -How trends are decided in the fashion industry. -Hold on to the key pieces in your line if you are an innovation-based business. -Our recommendations for deciding on the right path. Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Should You Start A Trend or Innovation-Based Apparel Business? How to Decide What Is Right For You, Apparel Brand, Standard Operating Procedures, Fashion, Trends-based, Innovations-based, WGSN, Trend Forecasting, Patenting, First to Market, Brand Strategy, Scalability, Nike, Adidas, Membership Community, Collaborative Learning, New York Fashion Week, Paris Fashion Week, Milanunmarked street,business of apparel podcast,Apparel Brand,Standard Operating Procedures,Innovations-based,Brand Strategy,Membership Community,Collaborative Learning,Paris Fashion Week,Should You Start A Trend or Innovation-Based Apparel Business? Decide What Is Right For You,trend based clothing brand,innovation based apparel business,how to start a apparel business,how to grow a apparel business,tiktok trends of apparels,social media trends of clothing

Grow Your Business By Simplifying Your Product Offers | Attract More Customers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants. In this episode, you’ll hear: -How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love. Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Watch Your Business Thrive By Simplifying Your Product Offers, Apparel Brand Strategy, Ideal Customer, Customer Solutions Manager, Unmarked Street, Fashion Students, Fashion Professionals, Brand Refinement, Russell Brunson, Funnel Strategy, Customer Engagement, Membership Community, Apparel Industry, Startup Owners, Industry-Specific Challenges, Negotiating with Manufacturers, SKUs, Organic Growth, Brand Recognition, Fashion World, Apparel Excellence, Simplifying, Streamlining, Buildingbusiness of apparel podcast,Watch Your Business Thrive By Simplifying Your Product Offers,Apparel Brand Strategy,Customer Solutions Manager,Russell Brunson,Customer Engagement,Membership Community,Apparel Industry,Startup Owners,Negotiating with Manufacturers,Fashion World,Apparel Excellence,Grow Your Business By Simplifying Your Product Offers | Attract More Customers,how to create a simple a offer,how to attract more customers,how to grow your business

PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman In today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach (and budget) reserved for larger enterprises. We touch on the cutting-edge features of OnBrand's PLM software designed for the apparel industry. Particularly noteworthy is the tech pack functionality that allows seamless unit conversions—although maybe slightly nerdy according to Rachel, it's really an invaluable asset for technical designers. These thoughtful elements simplify complex tasks, elevating productivity and providing a competitive edge to fashion professionals. Preston also shares insights on how integrating design tools and PLM systems can streamline workflows for designers. By creating modern PLM solutions, we are revolutionizing team interactions and workflows, setting new standards in the apparel industry. Do you think OnBrand's PLM System might be the right solution for you? Head to https://www.thebusinessofapparel.com/onbrand to discover more! In this episode, you’ll hear: -Yes, a PLM system is accessible for you! Hear why. -The common problem not a lot of people know about when you need to customize your software. -It's the simple things about this program that make the biggest impact. -Hear a story about how OnBrand helped one client save DAYS worth of work! Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman, PLM Software, Apparel Brands, Product Lifecycle Management, Fashion, OnBrand, Project Management, Startups, Design Tools, Workflow, Vendor Integration, Collaboration, Efficiency, Creative Teams, ERP, Tech Pack, Communication, Factories, Customizable Access, Streamline Workflowsunmarked street,business of apparel podcast,Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder,PLM Software,Apparel Brands,Product Lifecycle Management,Fashion,OnBrand,Project Management,Design Tools,Workflow,Vendor Integration,Collaboration,Efficiency,Creative Teams,Tech Pack,Communication,Factories,Customizable Access,digital software use for apparel brand,Plm software solution for apparel industry,Use of PLM software for apparel brand

Grow a 7-Figure Apparel Business Using These Budget Tools In today's episode, Rachel is announcing brand-new budget tools to help you grow to a 7-figure apparel business! We all know, growing any business takes realistic budgeting and strategic planning. Using these new tools will help you reach your goals in less time. Forget the myths of beginning your venture with just a few thousand dollars; learn why a well-planned budget and early team hiring are crucial for long-term growth and sustainability. Have limited funds to start? We explore the challenges of launching with limited capital, from managing multiple roles to avoiding burnout, and why a substantial investment can position you for greater success. By allocating your budget wisely between inventory and hiring, your brand could reach milestones like $1 million in revenue within six years, and it doesn't stop there. Make sure to head to https://www.thebusinessofapparel.com/pie to get started! In this episode, you’ll hear: -Announcement of our new budget tools! -There is so much more to starting an apparel brand than you might think. -Sure, you can do it for $10-15K, but the bandwidth required for keeping up isn't sustainable. -Most people think they will sell out in the first week of launching. They're wrong. Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Grow a 7-Figure Apparel Business Using These Budget Tools, Apparel Brand, Budgeting, Strategic Planning, Financial Landscape, Fashion Industry, Starting, Scaling, Budget Range, Myths, Venture, Team Hiring, Growth, Sustainability, Budget Breakdowns, Mindset, Skills, Entrepreneur, Capital, Inventory, Burnout, Investment, Revenue, Sales, Marketing, CEO, Founder, Sales, Marketing Knowledge, Limited Capital, Team Hiring,Milestones, $1 million, $5 million, Unpredictability, Complexities, Business Operations, 7-figure, growth

Use These Tools to Build A Tech Pack in 2025 | Design A Tech Pack For Your Apparel Brand In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates. We're proud to announce our affiliation with Onbrand PLM! Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you’ll hear: -The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible. Hear why. -Investing in a PLM system is ideal. New affiliation announcement! Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To visit her website, go to: www.unmarkedstreet.com. Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com We can’t wait to hear what you think of this episode! --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ unmarked street, business of apparel podcast,Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate),Tech Packs, Apparel Brand, Adobe Illustrator, Excel, Google Sheets, PLM Systems, Fashion Sketches, Technical Drawings, Manufacturers, Croquis Templates, Sketching Style, Garment Draping, Tech Pack Software, Product Line Management, Affordable, Robust, OnBrand PLM, Industry Insights, Fashion Industry Resourcesunmarked street,business of apparel podcast,Tech Packs,Apparel Brand,Adobe Illustrator,Excel,Google Sheets,PLM Systems,Croquis Templates,Tech Pack Software,Product Line Management,Use These Tools to Build A Tech Pack in 2025 | Design A Tech Pack For Your Apparel Brand,how to make a techpack,how to make a clothing techpack,how to make a clothing brand,how to make a luxury clothing brand,how to start a streetwear brand,how to make a successful clothing brand