From: https://www.thebusinessofapparel.com Powered By: https://www.unmarkedstreet.com Back in January, Unmarked Street held a Live Demo on the SKU Rationalization process, and the engagement from our attendees was amazing. This week, I wanted to address one of the questions that came out of that workshop, and elaborate on my thoughts around it. The question was: Do you see a trend in the fashion industry to extend a style’s life for more than one season and where have you seen this? 0:00 - Apparel Industry Standards 0:20 - But What About Repeat Customers? 1:11 - What You Can Consider for Your Line #apparel #productline #apparelmanufacturing Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

From: https://www.thebusinessofapparel.com Powered By: https://www.unmarkedstreet.com The ability to put your unique voice out into the world through Video Marketing can be very intimidating. Before I started uploading videos to my Social Media channels, I was terrified! But I got through it with an amazing coach who specializes in Video Marketing, and little by little, our quality is starting to improve. It's fun to look back and see where we started vs. where we are today. Just imagine what another year of consistent posting will look like... If I can do this - SO CAN YOU! 0:00 - The Importance of Video on Social Media 0:43 - Working with a Video Marketing Coach #smallbusinessowner #videomarketing Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

From: https://www.thebusinessofapparel.com Powered By: https://www.unmarkedstreet.com Unmarked Street exists at the intersection of excellent fit and effective brand growth. If you're looking to improve the fit of the garments in your apparel line, we can help to work with your team or take on your most complicated projects. We are only a message away! 0:00 - How Hard is Your Apparel Development Team Working? 0:17 - Who I am and What I do... 1:11 - Where to Find Unmarked Street #apparel #productline #apparelmanufacturing Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

From: https://www.thebusinessofapparel.com Powered By: https://www.unmarkedstreet.com One of my favorite client stories so far! I can't wait to see what the end results are when they launch their updated line this Fall. We are projecting that they'll go from a 7-figure company to 8-figures and more with the improvements and adjustments we've made. So exciting! 0:00 - Favorite Client Success So Far 0:33 - What We Accomplished Together #apparel #productline #apparelmanufacturing #cyclingapparel #cyclinglife Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

Nine times out of ten, poorly sewn seams that cause puckering and gathering on your garment are caused by incorrect thread tension. Sewing machines are set to specific settings for each fabric and for each garment that is made. If a factory is working quickly through a production run, they might have missed a setting on a machine, and it could be causing the thread to pull at the fabric. Sometimes, it can be good enough just to ask your factory to improve thread tension while sending a photo of the issue. To go beyond this simpler solution, another feature that you can look at is the stitches per inch throughout your garment.

As entrepreneurs, we are so often told to niche down into your ideal target market to grow and scale your business. But I believe this practice could also serve some of the biggest companies out there, to help them better determine what products to make. Making something for everyone is officially becoming an old way of doing business. Figure out what your most ideal client wants or needs, focus on that, reduce your product line, decrease team burnout and succeed faster! Interested in finding out more about how all of this works? Contact me! https://www.unmarkedstreet.com

The Spring apparel season “ideal” launch date for most brands is February 15th. Having Summer clothes and warm-weather options available at this time allows parents and their children to shop for Spring Break vacation options well in advance of the March or April vacation time. If you are not planning to launch in February and you're launching your Spring collection in March, April, or May, you might want to consider hiring someone who can help to put you back on the right timeline. Competing for shelf space and competing for customer attention with these big brands is really difficult if you get into the shops late. As a certified project manager and as someone who's been planning Spring launch timelines for over 10 years of my career, this is something Unmarked Street can definitely help you with!

I’ve been spending a lot of time over the last several months talking about a process called SKU Rationalization. And the number one question I get about it is: What the hell is SKU Rationalization?! Check out today's video for a brief explanation.