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Smiling woman in a bright red shirt with hands raised, standing in front of a gray background with “Unmarked Street – The Business of Apparel” text.

Smiling woman in a bright red shirt with hands raised, standing in front of a gray background with “Unmarked Street – The Business of Apparel” text.

7 Signs You’re Pretending to Run a Successful Apparel Brand (And How to Fix It)

Rachel Erickson

15 hours ago3 min read

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Rachel Erickson in a business suit, sitting on a couch with her laptop.

Rachel Erickson in a business suit, sitting on a couch with her laptop.

Maximize Apparel Business Profit Growth: Proven Strategies from an Apparel Business Consultant

Rachel Erickson

Jun 34 min read

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The Silent Killer of Apparel Brands: A CEO Who Stops Growing

Rachel Erickson

May 64 min read

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Rachel Erickson sitting at a work table with her laptop open.

Rachel Erickson sitting at a work table with her laptop open.

Navigating the New Trade Tariffs

Rachel Erickson

Feb 53 min read

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Discover why building community in the fashion industry is essential for growth, connection, and long-term career success. Join The Business of Apparel as we create a space for apparel professionals to learn, share, and thrive together.

Discover why building community in the fashion industry is essential for growth, connection, and long-term career success. Join The Business of Apparel as we create a space for apparel professionals to learn, share, and thrive together.

Become A Joiner: Find Your Community

Rachel Erickson

Jan 143 min read

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Rachel Erickson is in a luxurious room, looking off to the side.

Rachel Erickson is in a luxurious room, looking off to the side.

Why Fast Fashion Brands Like Shein Are Facing Legal and Ethical Consequences

Rachel Erickson

Oct 11, 20243 min read

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Rachel Erickson is sitting on a couch, laughing. Rachel Erickson has a tape measure around her neck.

Rachel Erickson is sitting on a couch, laughing. Rachel Erickson has a tape measure around her neck.

The Ultimate Guide to Revamping Your Apparel Product Line

Rachel Erickson

Oct 2, 20242 min read

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Rachel Erickson is posing in maroon athletic wear.

Rachel Erickson is posing in maroon athletic wear.

Balancing Fit and Function: Mastering Activewear Design Through Motion Testing

Rachel Erickson

Sep 25, 20242 min read

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The Truth About Apparel Production Timelines

The Truth About Apparel Production Timelines

The Truth About Apparel Production Timelines

Rachel Erickson

Sep 18, 20242 min read

16

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Rachel Erickson is in a suit, looking at an open computer.

Rachel Erickson is in a suit, looking at an open computer.

Top 3 Essential Processes Every Apparel Business Needs to Scale and Succeed

Rachel Erickson

Sep 11, 20243 min read

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Unlocking Apparel Business Success: New Resources and Updates from Unmarked Street

Unlocking Apparel Business Success: New Resources and Updates from Unmarked Street

Unlocking Apparel Business Success: New Resources and Updates from Unmarked Street

Rachel Erickson

Sep 4, 20242 min read

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The Future of Work is Flexible: A Case for Embracing Digital Nomadism

The Future of Work is Flexible: A Case for Embracing Digital Nomadism

The Future of Work is Flexible: A Case for Embracing Digital Nomadism

Rachel Erickson

Aug 28, 20248 min read

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Building a Winning Tech Pack for Your Apparel Brand: A Step-by-Step Guide

Rachel Erickson

Jul 28, 20242 min read

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Is the Fashion Industry in Crisis Mode? 😬

Is the Fashion Industry in Crisis Mode? 😬

Is the Fashion Industry in Crisis Mode? 😬

Rachel Erickson

Jul 21, 20245 min read

12

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Demystifying the Bill of Materials in Apparel Production: Your Guide to a Perfect BOM

Demystifying the Bill of Materials in Apparel Production: Your Guide to a Perfect BOM

Demystifying the Bill of Materials in Apparel Production: Your Guide to a Perfect BOM

Rachel Erickson

Jul 7, 20242 min read

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Importance of Detailed Tech Pack Sketches for Apparel Lines

Importance of Detailed Tech Pack Sketches for Apparel Lines

Importance of Detailed Tech Pack Sketches for Apparel Lines

Rachel Erickson

Jun 9, 20242 min read

16

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Build Your Own Tech Pack: A Guide for Fashion Startups

Build Your Own Tech Pack: A Guide for Fashion Startups

Build Your Own Tech Pack: A Guide for Fashion Startups

Rachel Erickson

May 26, 20242 min read

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Demystifying Tech Packs: The Key Difference Between Grade Rules and Graded Measurements

Demystifying Tech Packs: The Key Difference Between Grade Rules and Graded Measurements

Demystifying Tech Packs: The Key Difference Between Grade Rules and Graded Measurements

Rachel Erickson

May 12, 20242 min read

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The Secret to Perfect Stripes in Apparel: Why They Don't Always Look Straight

The Secret to Perfect Stripes in Apparel: Why They Don't Always Look Straight

The Secret to Perfect Stripes in Apparel: Why They Don't Always Look Straight

Rachel Erickson

Apr 28, 20242 min read

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Don't Be Afraid to Cut: How Manipulating Garments Leads to Better Apparel Development

Don't Be Afraid to Cut: How Manipulating Garments Leads to Better Apparel Development

Don't Be Afraid to Cut: How Manipulating Garments Leads to Better Apparel Development

Rachel Erickson

Apr 11, 20242 min read

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Date Last Updated

December 29, 2024

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