top of page
  • YouTube
  • Instagram
  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest

the business of apparel

Writing, Chatting & Teaching all about the Apparel Industry

YouTube Banner_Updated 2.17.23_Resized.png

the cutting edge: leadership in apparel development

Ditch the Fitting Room! How Remote Apparel Fittings are Changing the Game
04:31

Ditch the Fitting Room! How Remote Apparel Fittings are Changing the Game

Throughout the apparel industry, teams continue to struggle to get the fit of their garments just right. Consumers have more complaints than ever before about the industry’s inconsistency in sizing and inability to create flattering silhouettes. Technical Designers with the top skills for fitting apparel are sadly becoming a dying breed, but there are still solutions out there! Remote fittings, born from necessity, might be the future of the fashion industry. They offer efficiency, access to top talent, and specialized expertise. Consider embracing remote fittings and take your apparel brand to the next level. Stop sacrificing fit and quality just to hire someone who’s local. Intrigued by the possibilities of remote fittings? Want to hear more? Head over to this week’s episode of “The Cutting Edge: Leadership in Apparel Development” on our YouTube channel, where Rachel Erickson dives deeper into the process and discusses the benefits firsthand. Considering remote fittings for your own brand? Don't hesitate to contact Unmarked Street for a consultation. From: https://www.thebusinessofapparel.com Powered By: https://www.unmarkedstreet.com 0:00 - Did You Stop Fitting During the 2020-21 Pandemic? Of Course Not! 0:43 - Who am I? I'm Rachel Erickson, Owner of Unmarked Street 1:24 - Success Story: Toad&Co Outdoor Apparel 2:05 - Success Story: SimplyBE Dance Studio 2:29 - Do You Have the Experts You Trust to Fit Your Garments? 3:20 - Ready to Explore Better Options? 3:58 - Still Not Convinced? We're Happy to Do It Your Way! #apparel #productline #apparelmanufacturing #apparelindustry #garmentfitting #garments #fashionindustry #unmarkedstreet #thecuttingedge Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/

the business of apparel podcast

Podcast
The Values That Define Who We Are Here at Unmarked Street
20:07

The Values That Define Who We Are Here at Unmarked Street

In today’s episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth.  Today’s current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market. In this episode, you’ll hear: -Allow us to reintroduce ourselves! -How therapy has been a positive experience for Rachel and the role it played in determining core values. -In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope. -How can we impact the world more positively? We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
Let's Nerd Out on Cycling Apparel!
27:37

Let's Nerd Out on Cycling Apparel!

In today’s episode, Rachel is taking us on a ride through the exciting world of cycling and apparel! With Rache’s background as a triathlete and experiences from a cycling-enthusiastic environment, we are bringing to light the importance of proper gear in this super-niche yet fascinating sport. We’ll also go through Rachel’s triathlon training to the nuances of different cycling genres. Whether you're pedaling on a road bike, cruising to the beach, or navigating rugged mountain trails, there's something for every cyclist in this episode. We’ll also nerd out on the specifics of what to wear for each cycling adventure, from the casual tech tees for mountain bikers to the practicality of chamois shorts for long-distance riders.  We get to hear recommendations on choosing the right chamois shorts and why they're a game-changer for your riding comfort. We can’t stress enough the essential apparel for road riders while emphasizing the importance of visibility, warmth, and carrying necessary tools. This episode is a must-listen for any cycling (or apparel) enthusiast! In this episode, you’ll hear: -A little bit about cycling and how Rachel got involved with it. -Share the road!!  We promise we are not here to piss you off! -The different types of cycling and the appropriate apparel that coincide. -What exactly is a chamois and why is it important? -Other key pieces that are absolutely necessary for cycling. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course #apparel #productline #apparelmanufacturing #apparelindustry #garmentfitting #garments #fashionindustry #unmarkedstreet #thecuttingedge #womanpreneur #cyclingapparel #cycling #cyclinglife #rulesoftheroad Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY
32:35

Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY

In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability. The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive.  Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping. In this episode, you’ll hear: -The importance of having a process in advance to anticipate challenges instead of putting fires out constantly. -Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out. -The most common root causes of “fires” in the industry. -Knowing what is happening within your business is essential, no matter what role you have in the business. We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/  --------------------------------------------------------------------------------------------------- Introducing a visionary leader and expert in the fashion industry - the founder of Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and consulting services tailored specifically for startups in their initial phases or those seeking expansion. As a boutique consulting business, YAY and her team dedicate their focus to one large project at a time, partnering with mid to large-scale retail companies with Private Label initiatives. With over 25 years of invaluable industry experience, YAY brings a unique perspective to the table. Her journey includes successfully building 14 multimillion-dollar Private-label brands from the ground up. Having held executive roles on both the manufacturing and retail sides of the industry, YAY’s understanding of the challenges and victories inherent in building a successful fashion brand is unparalleled. Additionally, her Lean Six Sigma Black Belt certification enables her to design and redesign end-to-end processes to eliminate waste and drive profitability growth. Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end roadmap designed to minimize risks, preserve initial funding, and achieve a positive return on investment. Since then, she has successfully guided dozens of entrepreneurs to exceptional results, helping them avoid common pitfalls and optimize their processes. With expertise in merchandising, design, product development, operations, private label development, and supply chain management, YAY has collaborated with some of the biggest names in the apparel, fashion, college, and sports licensing retail industries. Her customized solutions are tailored to each client’s unique needs, ensuring that their product stands out from the competition and deeply resonates with customers. Remember to mention the Unmarked Street’s Podcast show to receive a special offer of 20% off any services you need. Let’s transform your fashion dreams into reality Together. Links: Learn more: https://yushkovadesign.com Case Studies: https://yushkovadesign.com/case-studies/ Self Starter Online Program for Fashion Entrepreneurs Who Want to Win: https://yushkovadesign.com/products/self-starter/

the business of apparel BLOG

My Blog

rachel's story

After 20 years working for corporate apparel brands across the US, I took a leap of faith and started my very own business consulting company in October 2021.

Now, through my company, Unmarked Street, I get the chance to work with a variety of apparel brands as their development, production, project management and industry expert.

With so many amazing connections across the industry and a strong desire to teach my community everything I know, I am so excited to share my vlog, blog and podcast with you here!

To get connected, reach out to me here:

DSC_9818_web.JPG
My Life

#unmarkedstreet ON INSTAGRAM

Follow Me
bottom of page