​Too many apparel brand founders get stuck...
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Wasting time and money on the wrong things
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Clinging to products that just aren't working for them
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Constantly putting out fires and missing deadlines
Get the exact strategies and SOPs top brands use to scale inside my workshop:
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"The Secrets Behind Billion-Dollar Apparel Brands"
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So you can grow your profits, while working less.
the truth about the apparel industry
Did you know that 82% of apparel businesses fail after just 2 years due to cash flow problems?
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The apparel industry is notorious for its "silos." Brands rarely share information with each other, let alone with newcomers into the industry.
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So we end up searching for advice, but are too often told to just make more products and add more SKUs.
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But the opposite is actually true, and we are going to teach you how to truly scale your company.
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This isn't just about making more money (although that is a big part of it)...
This is about growing sustainably while having a life of your own, improving your employees' lives and helping you build the company of your dreams.
Does this sound like you?
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You've spent a few years working inside your brand, but you're not where you thought you'd be by now
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You're wasting time and money on the wrong things and making costly mistakes
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Other workshops or courses you've sought out and found only taught about marketing and social media tactics
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You are sick of feeling overwhelmed, burned out and wondering how you could do things better
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Business coaches you interview know nothing about the intricacies of the Apparel and Fashion Industry
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You need clear, actionable steps to turn your ideas, your brand and your time into a revenue-driving machine
This workshop isn’t another "how-to post on social media" session. It’s where you start thinking and operating like the CEOs behind the most successful apparel brands in the world.
The key framework we've uncovered...
While most fashion experts out there will either tell you to start designing, sourcing or posting on social media first...
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We know that none of those is producing long-term results for the brands that listen to them.
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They might have a great initial launch, but then what?
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Our S.E.E framework is a 3-step process to Standardize, Evaluate and Elevate your brand by using the same methods that household name brands use.
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Would you rather be a one-hit wonder? Or the next Nike?
Presented by rachel erickson,
certified pmp
Taught by Rachel Erickson, a former apparel executive who’s helped brands triple their revenue and now mentors emerging brand founders to navigate the fashion world without burnout.
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With 25+ years in corporate apparel, working with the world’s top brands, Rachel has learned the systems and processes to successfully and sustainably scale companies.
She is now working with dozens of clients in all stages of their businesses, and teaching her community how to implement the key framework she has developed through launching her own apparel brand and many others.
This framework is easy to understand and implement!
If you're ready to be more profitable with a streamlined process that you can customize and repeat year over year…
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Let's get real:
In the apparel industry, trial and error doesn't just hurt your ego—it bleeds your bank account.
You’re years in, frustrated, and wondering if growth is possible.
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We hear this constantly, but you don't have to guess anymore.
There is a better way, and we’re here to teach it to you.
In this no-fluff, actionable workshop, you’ll discover:
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The 3 biggest mistakes that even experienced apparel brand owners make, and why this is the only workshop sharing this information
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Our 3-step process to working like the biggest brands out there, so you can adapt the info to YOUR brand's exact stage + generate more revenue with fewer products
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How to use this method to work less, spend money on the right things, grow your brand, and rise above the competition
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Why we're on a mission to pull back the curtain of the secretive apparel industry to give emerging apparel brands the systems they need to scale the RIGHT way.
Michelle Wolfe,
Founder of Abundantlea
Saved $50,000 in less than 60 days after learning this information and implementing in her business.
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"Joining this community is the best investment I've ever made."
Lien Pham,
Founder of Ever Boho
"My favorite thing is being able to talk about the reality of what it is to start an apparel brand. There are REAL challenges and those are the things I value the most, because that's what I'm going to go through!"
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Haley Matthews-Jones,
Founder of The Jump
"Absolutely 10/10 recommend. The value of the knowledge it contains and having a playbook of all the documents to get started has saved me so many hours of trial and error trying to figure things out alone."
Our Mission
Here at The Business of Apparel...
We are apparel industry veterans from the world's biggest brands. We witnessed years of corporate gatekeeping and secrecy—and we’re here to end it.
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We left our 'cushy' jobs to become rule-breakers, sharing the real executive-level processes that usually take 15 years or MORE to master. We are flipping the industry upside down to put the right information directly into your hands.
Megan Krajco,
Co-Founder of Mend
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"The foundation that [Rachel Erickson] has built around sharing and connecting others is incredibly inspiring. She's an incredible mentor - anyone would benefit from time spent with this team.”
Celeste Raymond,
Zun Rays Clothing CEO
Launched her brand from zero in 9 months after starting to work with The Business of Apparel Team.
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"Working for years with other companies was getting me nowhere!"
Ana Guerrero,
Wonderland Wolf CEO
"It feels really great to be a part of something with this team. There's definitely a sense of community and inclusion, which is something that you don't get very often working in the apparel industry!"
faq:
is this really worth my precious time? i don't know if it'll be worth it...
We know how busy you are as a business owner! It's our goal to give you as much value and helpful information in less than 90 minutes than you've been able to find in the last 3 months of researching on your own. You can watch on your own time, gain access to the replay and ultimately save yourself another 3 months of looking for information that simply isn't available out there.
what happens after i sign up for the workshop?
Within just 15 minutes of signing up, you'll be able to access the workshop and jump right in! Or you can also choose a future time slot that works better for you. It's our goal to give you access at a time that works best for YOU, not us. Once the workshop is over, you'll also receive a replay of the video that you can watch for another 48 hours, pause, rewind, slow down, speed up and find sections that you wanted to dive into further.
why isn't this workshop free?
We've been hosting free workshops here at The Business of Apparel for years now, but the biggest and BEST results that we've seen from our community come when you're actually paying attention to the content. And if you've never heard the saying before, we know that "when you PAY, you pay attention." Even just a $17 ticket can give you the motivation that you need to truly absorb this information and apply it to your business. We are not here to waste your time, so let's all take this seriously and get you to make strides in your company NOW.