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Are you worried that you're spending too much money on the wrong things in your apparel brand?
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Do you feel enormous amounts of stress trying to figure it all out on your own?
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Did you know that 82% of apparel businesses fail after just 2 years due to cash flow problems?
​Join us to learn the untold industry secrets that can help you achieve financial stability in your apparel business.
This isn’t another how-to session. It’s where you start thinking and operating like the CEOs behind the most successful apparel brands in the world.
Presented by rachel erickson,
certified pmp
Taught by Rachel Erickson, a former apparel executive who’s helped brands triple their revenue and now mentors founders to navigate the fashion world without burnout.
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With 20+ years in the apparel industry, working with the world’s top brands, Rachel has learned the systems and processes to successfully and sustainably scale brands.
She is now working with dozens of clients in all stages of their businesses, and teaching her community how to implement the key framework she has developed.
This framework is easy to understand and implement at any stage!
Learning it as you start out or when you're in the "messy middle" will help you to grow so much faster while also setting you up for long-term, sustainable growth.
If you're ready to be more profitable with a streamlined process that you can customize and repeat year over year…
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Let's get real:
Trial and error is a normal process for business owners in all industries, but in the Apparel Industry, all of those missteps and mistakes cost crazy amounts of money and time.
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All of a sudden, you're years into a business that isn't quite taking off. You're learning and growing as an owner, but you feel like you're bleeding money.
You start to wonder if it's even possible to move forward quickly from here, and the frustration is so real.
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We hear this all the time from our clients, our members and our community. But there is a better way, and we want to teach it to you...
In this no-fluff, actionable workshop, you’ll discover:
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The 3 biggest mistakes that even experienced apparel brand owners make, and why this is the only workshop sharing this information
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Our 3-step process to working like the biggest brands out there, so you can adapt the info to YOUR brand's exact stage + generate more revenue with fewer products
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How to use this method to work less, spend money on the right things, grow your brand, and rise above the competition
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Why it took over a decade for us to gain access to this information, and why the secrecy embedded into the apparel industry is not your fault!
Michelle Wolfe,
Founder of Abundantlea
Saved $50,000 in less than 60 days after learning this information and implementing in her business.
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"Joining this community is the best investment I've ever made."
Lien Pham,
Founder of Ever Boho
"My favorite thing is being able to talk about the reality of what it is to start an apparel brand. There are REAL challenges and those are the things I value the most, because that's what I'm going to go through!"
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Haley Matthews-Jones,
Founder of The Jump
"Absolutely 10/10 recommend. The value of the knowledge it contains and having a playbook of all the documents to get started has saved me so many hours of trial and error trying to figure things out alone."
the truth about the apparel industry
The apparel industry is notorious for its "silos." Brands rarely share information with each other, let alone with newcomers into the industry.
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So we end up searching for advice, but are too often told to just make more products and add more SKUs.
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But the opposite is actually true, and we are going to teach you how to truly scale your company.
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This isn't just about making more money (although that is a big part of it)...
This is about growing sustainably while having a life of your own, improving your employees' lives and helping you build the company of your dreams.
Does this sound like you?
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You've spent a few years working inside your brand, but you're not where you thought you'd be by now
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You're wasting time and money on the wrong things and making costly mistakes
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Other mentorship programs you've sought out and found only taught about marketing and social media tactics
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You are sick of feeling overwhelmed, burned out and wondering how you could do things better
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Business coaches you interview know nothing about the intricacies of the Apparel and Fashion Industry
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You need clear, actionable steps to turn your ideas, your brand and your time into a revenue-driving machine
Our Mission
Here at The Business of Apparel...
We are a team of apparel industry veterans. Our team members have all spent over a decade or two (or more!) working for some of the biggest brands on the planet. We've also started our own apparel brands and everything in between.
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During our years in corporate apparel, we saw SO MUCH gatekeeping, and it took some of us 15+ years to learn the processes we now teach our community. Some of us learned it for the first time from Rachel just a few years ago!
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Honestly, we find this to be ridiculous. This industry that thrives on secrecy, hiding information and keeping newcomers from succeeding needs to be flipped upside down.
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So now, we're out here teaching YOU the way to grow and scale your brand in a way that nobody else understands... because the industry didn't open up to them either!
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Most industry pros stick to their cushy jobs inside corporate walls. Come learn from this small cohort of rule-breakers trying to turn the tables and get the right information into more hands.
Megan Krajco,
Co-Founder of Mend
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"The foundation that [Rachel Erickson] has built around sharing and connecting others is incredibly inspiring. She's an incredible mentor - anyone would benefit from time spent with this team.”
Celeste Raymond,
Zun Rays Clothing CEO
Launched her brand from zero in 9 months after starting to work with The Business of Apparel Team.
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"Working for years with other companies was getting me nowhere!"
Ana Guerrero,
Wonderland Wolf CEO
"It feels really great to be a part of something with this team. There's definitely a sense of community and inclusion, which is something that you don't get very often working in the apparel industry!"
faq:
is this really worth my precious time? i don't know if it'll be worth it...
We know how busy you are as a business owner! It's our goal to give you as much value and helpful information in less than 90 minutes than you've been able to find in the last 3 months of researching on your own. You can watch on your own time, gain access to the replay and ultimately save yourself another 3 months of looking for information that simply isn't available out there.
what happens after i sign up for the workshop?
Within just 15 minutes of signing up, you'll be able to access the workshop and jump right in! Or you can also choose a future time slot that works better for you. It's our goal to give you access at a time that works best for YOU, not us. Once the workshop is over, you'll also receive a replay of the video that you can watch for another 48 hours, pause, rewind, slow down, speed up and find sections that you wanted to dive into further.
why isn't this workshop free?
We've been hosting free workshops here at The Business of Apparel for years now, but the biggest and BEST results that we've seen from our community come when you're actually paying attention to the content. And if you've never heard the saying before, we know that "when you PAY, you pay attention." Even just a $17 ticket can give you the motivation that you need to truly absorb this information and apply it to your business. We are not here to waste your time, so let's all take this seriously and get you to make strides in your company NOW.