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The $250K Mistake Almost Every Apparel Founder Makes
Most founders don’t lose money all at once. They lose it in one decision. And for apparel brands, that decision is usually: Inventory. How the $250K Disappears It doesn’t feel like a mistake at first. It looks like: A bigger order to increase margins A bet on your “best seller” Confidence in your next drop But then: Sell-through slows Discounts begin Cash gets locked And suddenly… You’re sitting on $250K worth of inventory you can’t move profitably. Why This Keeps Happening B
Rachel Erickson
May 121 min read
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