The Future of Fashion: Why Remote Fittings Are Becoming the New Standard

Remember the lockdown days of 2020 and 2021, when businesses had to rethink how they worked—fast? For the fashion industry, one innovation stood out: remote fittings. What started as a necessity to keep production moving has proven to be a smarter, more scalable way forward for apparel brands struggling with fit, timelines, and talent shortages.

Since launching Unmarked Street in October 2021, we’ve seen firsthand how virtual fittings can save brands time, money, and stress while improving garment fit across the board. Here’s how two very different companies—Toad&Co and SimplyBE Dance Studio—used remote fittings to solve critical challenges.

Case Study 1: Toad&Co Overcomes a Staffing Gap

In early 2023, lifestyle brand Toad&Co found themselves facing a major setback: a critical staffing gap in their technical design department. Waiting months to hire a replacement would have stalled their product development timeline and risked delays in seasonal launches.

Instead, they partnered with Unmarked Street for remote fitting solutions. Our experienced technical designers integrated seamlessly with their in-house and remote teams, helping them maintain efficiency and quality without skipping a beat.

The result? Toad&Co stayed on schedule and delivered well-fitting garments to their customers—even during a staffing shortage.

Case Study 2: SimplyBE Dance Studio Races the Clock

Around the same time, SimplyBE Dance Studio faced a different challenge: speed. They needed several new dancewear styles designed, fit, and approved in a very tight window. Traditional in-person fittings would have been a logistical nightmare, risking their launch timeline.

By choosing remote fittings with Unmarked Street, SimplyBE was able to collaborate seamlessly across teams and locations. The process was efficient, focused, and fast—allowing their new collection to hit the market on time without compromising quality.

Why More Apparel Brands Are Turning to Remote Fittings

The success stories of Toad&Co and SimplyBE Dance Studio highlight the key advantages of remote fittings:

• Efficiency: Remote sessions eliminate time-wasting chit-chat and keep focus on the fitting itself.

• Talent Pool Expansion: Companies can hire top talent without geographical restrictions.

• Expertise over Location: Remote fittings prioritize expertise over a candidate's willingness to relocate.

Throughout the apparel industry, teams continue to struggle to get the fit of their garments just right. Consumers have more complaints than ever before about the industry’s inconsistency in sizing and inability to create flattering silhouettes. Technical Designers with the top skills for fitting apparel are sadly becoming a dying breed, but there are still solutions out there!

Remote fittings, born from necessity, might be the future of the fashion industry.  They offer efficiency, access to top talent, and specialized expertise. Consider embracing remote fittings and take your apparel brand to the next level. Stop sacrificing fit and quality just to hire someone who’s local.

Considering remote fittings for your own brand? Don't hesitate to contact Unmarked Street for a consultation.