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WAIT! Don’t Skip Step 1
Your Brand’s Entire Direction Stops Being a Guess Today.
Of course, you already have a target customer mapped out for your brand...
But do they have a name? Do you know every detail about them? When was the last time you reviewed and refined their profile?
give them a name
By the end of this course, you'll have such a clear vision of your ideal target customer. They'll even have a name and image that you can put up in your office.
In less than 2 hours, I'll walk you through the exact process that I use with my corporate clients to make sure they're moving forward with clarity.
Do I really need to re-do this work?
The world is changing fast and if you're not re-evaluating this data on a regular basis, this is the perfect time to do it.
Even some of the billion dollar companies I worked for didn't do this well...
Let's make sure you've got this part nailed, because everything else you do for your brand depends on it!
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The Specificity Secret
Move beyond generic "demographics" to create a highly specific, three-dimensional buyer persona that will guide every product and marketing decision.
Proven Case Studies
Steal the exact level of detail from real-world industry-specific examples that make every single brand decision completely effortless.
Instant Decision-Making
Stop the guesswork. Learn how a defined avatar instantly clarifies product choices and keeps your production timelines perfectly on track for years.
The 23-Question Framework
The exact questions you need to build a highly specific, three-dimensional buyer persona. You'll know every little detail about your target customer after you do this exercise!
For Just $7, this is what you will unlock:
Ana Guerrero,
Owner of Wonderland Wolf
“This work has made me feel so confident to move forward!”
Lien Pham,
Owner of Ever Boho
“I now have a playlist of music that helps to describe my target avatar!"
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Hayley Matthews-Jones,
Owner of The Jump
“My perfect customer is named ANGIE, a combo all of my best friends!”
Michelle Wolfe,
Owner of Abundantlea
“Once I figured out who she was, I surveyed people and designed the perfect collection that she wants!”