You didn't start a business to do everyone's job.
Right now, you are wearing every hat. You’re handling the vision, the operations, the customer support, and probably taking out the trash. You know you need help to grow, but the thought of figuring out who to hire, how to train them, and what to do if it doesn't work out is paralyzing.
You don't need another generic leadership theory.
You need a blueprint.
Introducing: The Scalable Team Blueprint
A live, 3-day workshop designed to give founders the exact roadmap for designing a lean team, identifying the missing roles in your business, and making your first hires with absolute confidence.
Who is this workshop for?
Join us this June for a masterclass that will give you the confidence to start building out your dream team. The best advice Rachel was given when starting her company was to hire before she thought she needed to...
Now it's time for you to consider the same for your brand!
This workshop is for you if you're a:
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Overwhelmed Founder: You're working 80-hour weeks and hitting a revenue ceiling because you are the bottleneck.
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First-Time Employer: You're ready to make your first 1-5 hires but are terrified of making a costly mistake.
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Growing Team: You have a small team, but you lack the structure and leadership frameworks to get them pulling in the same direction.
What We’ll Cover in Our 3 Days Together:
Day 1: Hiring – Designing Your Lean Dream Team
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Growth doesn't mean bloated payrolls. We’ll break down how to design a lean, highly efficient team structure from scratch.
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The Role Audit: How to identify the exact roles your business needs right now to free up your time.
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The First Hires: A step-by-step process for attracting, interviewing, and securing top talent without a massive corporate budget.
Day 2: Firing – Protecting Your Culture and Bottom Line
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It’s the hardest part of being a CEO, but avoiding it will kill your company.
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The Warning Signs: How to spot when a hire isn't working out before it damages your team's morale.
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The Framework: A professional, legal, and empathetic process for letting people go gracefully.
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Moving On: How to communicate the transition to the rest of your team and rebuild momentum.
Day 3: Managing vs. Mentoring – Elevating Your People
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You've built the team. Now, how do you lead them? We'll dive into the crucial differences between managing tasks and mentoring people.
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The Manager's Hat: How to set clear KPIs, track progress, and hold your team accountable for results.
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The Mentor's Hat: How to invest in your team's long-term growth, foster loyalty, and develop future leaders within your ranks.
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The Balance: Knowing exactly when your team needs a manager and when they need a mentor.
"Founders get trapped believing that if they don't do it, it won't get done right. But your job isn't to do everything—your job is to build the machine that does everything. That shift is what takes you from overwhelmed to scalable."
- Rachel Erickson, CEO of The Business of Apparel
Meet your instructor:
Hi, I’m Rachel Erickson.
For over a decade, I’ve been exactly where you are: in the trenches, building and scaling my own teams from the ground up. I see too often that fashion founders feel they need to be the "Chief of Everything Officer" - handling the vision, putting out the daily fires, and working around the clock under the belief that if you want it done right, you have to do it yourself.
But white-knuckling your business only leads to burnout, not growth.
Over the last 10+ years as a manager, team leader and business leader, I had to learn the hard way how to step out of the daily operations and step into true leadership.
I navigated the terrifying process of making my first hires, learned how to make the tough (but necessary) calls to let the wrong people go, and figured out the delicate balance between managing tasks and mentoring a team.
I built The Scalable Team Blueprint because I want to give you the exact playbook I wish I had a decade ago. You don't have to figure this out through painful trial and error. I’m here to help you bypass the burnout, build your dream team, and finally take your life back.
Virginia Peterson,
Founder of SWOOP
Emergency room nurse Virginia Peterson is now hiring her first product developers at SWOOP!
"Such a great community! And learning so much!"
Julia Billings,
CEO at Wildhaven Wools
"I finally hired a teammate and she's amazing. One of the things that gives me the greatest joy is that I get to provide jobs for other people in my community; I never thought I would do that."
Celeste Raymond,
Founder of ZunRays
Recently made hard decisions to trim down the size of her team, and did it with grace, kindness and our help.
"I would NOT be here today without your company."
Your business shouldn't cost you your life.
You started this company to create freedom, not to build yourself a cage of endless, exhausting obligations.
It’s time to stop sacrificing your personal time and your sanity just to keep the daily operations running. Let's build a team that carries the weight so you can finally step back and actually enjoy the life you've worked so hard to build.
Don't miss out. join us live.
(A recording will only be sent to registered attendees!)
Date: Tuesday through Thursday, June 16th - 18th
Time: 11a - 12p Mountain Standard Time for 3 days in a row
Location: Live via Zoom
We'll send you all the information you need as soon as you hit that submit button below!
faq:
I’m already working around the clock. Is this workshop really worth my time?
We get it—your time is your most guarded asset right now. But here is the hard truth: if you don’t dedicate a few hours now to fixing how you build and lead your team, you will spend the next three years trapped in the exact same grueling 80-hour workweeks. You aren't losing time by attending this workshop; you are learning the exact frameworks to buy it back.
I don't have the budget to hire a big team yet. Should I still attend?
Absolutely. This isn't about building a bloated corporate roster; it's about designing a lean team. The best time to build your hiring blueprint is before you are desperate. We'll show you how to identify the one or two critical roles that will free up your revenue-generating power, so you can hire smartly without breaking the bank.
I’ve hired people in the past and got burned. How is this different?
Most hiring advice just tells you how to post a job description and cross your fingers. We are giving you the full leadership lifecycle. We cover exactly how to vet for the right fit, the difference between managing tasks and mentoring people, and—crucially—how to fire quickly and gracefully when a hire isn't working out.
What if I can't make all three days live?
No problem. While we highly encourage you to show up live so you can ask questions and engage, every session will be recorded. You will get full access to the replays so you can review the blueprints and frameworks on your own schedule.
Why isn't this workshop free?
Because free webinars are usually 10% generic advice and 90% sales pitch. This isn't a fluffy motivational speech; it's a three-day working clinic where we are building your actual hiring and management blueprint. Charging a fee allows us to skip the aggressive upselling and spend our time giving you real, actionable frameworks that will save you thousands of dollars in costly hiring mistakes. Plus, we know human nature: when you have a little skin in the game, you're far more likely to show up, do the work, and actually transform your business.