Are you running a fashion brand, or an expensive hobby?
Let’s be honest: the apparel industry is notoriously cash-hungry. You might have the best designs in the world, but if your numbers don't make sense, your brand won't survive the season.
Right now, you are probably dealing with:
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The MOQ Trap: Guessing how much inventory to order, resulting in either crippling out-of-stocks or piles of dead inventory eating up your cash.
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The Funding Squeeze: Investors want to see a clear path to profitability, but you don't know how to translate your creative vision into a compelling 10-year financial model.
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The Post-Raise Burn: You secured your first round of funding, but you're terrified of burning through the cash before hitting your growth milestones.
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The Margin Mystery: You don’t have a bulletproof line plan, meaning your margins are shrinking before the clothes even hit the rack.
Stop Flying Blind. Start Scaling with Confidence.
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Join me this April for a masterclass in apparel finance. I’m pulling back the curtain and giving you the exact frameworks top brands use to scale to $1M and beyond—without running out of cash.
Here is exactly what we will cover:
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The Bulletproof Line Planning Template: You’ll get free access to my proprietary line planning template. I’ll teach you how to use it to optimize your assortment, hit your margin goals, and never over-order again.
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The Post-Funding Profit Playbook: Raising cash is great, but keeping it is harder. I’ll walk you through a real-world, 10-year business plan example designed to keep you in the black after your first major raise.
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Mapping the $1M Milestone: Whether you are scraping together your first $100k or pushing past your first million, we will map out the exact financial benchmarks you need to hit at every stage.
Who needs to be in this room?
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Pre-Seed & Seed Stage Founders: You are preparing to pitch investors and need to present financial projections that don't get laughed out of the room.
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Bootstrapped Brand Owners: You are funding this dream out of your own pocket and need every single dollar to generate a massive return.
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Post-Raise CEOs: You just secured cash, and you need a concrete, 10-year operational and line plan to ensure you don't burn through your runway.
"I learned more in this workshop
than I did in 4 years of Fashion School."
- Livi O.
Meet the person mapping your next million.
Hi, I’m Rachel Erickson.
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I didn't just learn apparel finance from a textbook; I learned it in the trenches of the fashion industry. Over the last 25 years, I’ve helped apparel brands learn how to simplify their finance so they're easy to read and understand.
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I’ve seen incredible designs fail because of poor line planning, and I’ve seen average designs build empires because the founders took their financials seriously.
My mission is to give you the financial literacy and the exact tools to ensure your brand goes the distance.
Let's build a business that is as beautiful on the balance sheet as it is on your customers.
Michelle Wolfe,
Founder of Abundantlea
Saved $50,000 in less than 60 days after learning this information and implementing in her business.
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"Joining this community is the best investment I've ever made."
Lien Pham,
Founder of Ever Boho
"My favorite thing is being able to talk about the reality of what it is to start an apparel brand. There are REAL challenges and those are the things I value the most, because that's what I'm going to go through!"
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Haley Matthews-Jones,
Founder of The Jump
"Absolutely 10/10 recommend. The value of the knowledge it contains and having a playbook of all the documents to get started has saved me so many hours of trial and error trying to figure things out alone."
Don't miss out. join us live.
(A recording will only be sent to registered attendees!)
Date: Tuesday through Thursday, April 21st - 23rd
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Time: 11a - 12p Mountain Standard Time for 3 days in a row
Location: Live via Zoom
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We'll send you all the information you need as soon as you hit that submit button below!
faq:
is this really worth my precious time? i don't know if it'll be worth it...
We know you're spending hours trying to understand the next RIGHT move for your brand. These 3 hours together will save you hundreds of hours over time. You can join us live, gain access to the replays and ultimately save yourself so much stress and frustration every single day with a clear strategy and plan as you move forward inside your company. Would you rather spend 3 hours with another unreadable financial report, or this 3 hours learning how to get clarity out of your numbers for the lifetime of your brand?
Do I need to be financially savvy to understand this?
Not at all. I explain everything in "Apparel Brand Founder" terms, not "Financial Planner" terms. If you can upload a product photo, you can do this.
I haven't started my company yet - will this help me?
OMG - yes! Learning these financial principles at the very beginning of your entrepreneurial journey will help you avoid so many mistakes. It's our goal to help you skip over the "trial and error" period of starting a company, so you can skip straight to the profitability and scalability part! Come learn these things now, and jump way ahead of your competition!