The Profit Gap: Why Your Sales Are Up but Your Bank Account Isn’t
- Rachel Erickson

- Dec 23, 2025
- 1 min read

You’re selling more, but somehow… the money isn’t there.
That’s not bad luck. It’s a profit gap—and almost every scaling brand has one.
1. Unrealistic Forecasts
You planned for best-case scenarios, but production or shipping delays ate your margins.
👉 Fix it: Base budgets on real data, not hope.
2. Overlapping Product Launches
More drops don’t mean more money if they overlap your cash cycles.
👉 Fix it: Plan seasonal cash flow to align with production payments.
3. Slow Inventory Turn
Cash tied up in “just in case” stock is money that can’t grow your business.
👉 Fix it: Analyze inventory turns monthly. Produce for demand, not fear.
The Next Step
Inside The Board, we help founders master the numbers that drive profit—not just sales.
✅ Tools for margin tracking by SKU
✅ Guidance on cash flow and forecasting
✅ Peer feedback on your financial strategy
👉 Stop the leaks. Join The Board and start keeping what you earn.




