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The Profit Gap: Why Your Sales Are Up but Your Bank Account Isn’t

  • Writer: Rachel Erickson
    Rachel Erickson
  • Dec 23, 2025
  • 1 min read

Pink sparkly disco ball.

You’re selling more, but somehow… the money isn’t there.


That’s not bad luck. It’s a profit gap—and almost every scaling brand has one.


1. Unrealistic Forecasts

You planned for best-case scenarios, but production or shipping delays ate your margins.

👉 Fix it: Base budgets on real data, not hope.


2. Overlapping Product Launches

More drops don’t mean more money if they overlap your cash cycles.

👉 Fix it: Plan seasonal cash flow to align with production payments.


3. Slow Inventory Turn

Cash tied up in “just in case” stock is money that can’t grow your business.

👉 Fix it: Analyze inventory turns monthly. Produce for demand, not fear.


The Next Step 

Inside The Board, we help founders master the numbers that drive profit—not just sales.

✅ Tools for margin tracking by SKU

✅ Guidance on cash flow and forecasting

✅ Peer feedback on your financial strategy

👉 Stop the leaks. Join The Board and start keeping what you earn.

 
 

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Date Last Updated

August 1, 2025

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