FOR APPAREL BRANDS SCALING PAST $1M

Stop Treating Your Business Like a Guessing Game. Start Running Your Store Like a Billion-Dollar Brand.

A Free Masterclass on Mastering Backend Operations: How to Sanitize Your Data and Optimize SKU Management so You Can Scale Your Brand Faster.

MARCH 3-5, 2026: 3 DAYS FROM 11A-12P MST

SAVE MY SPOT

The "Silent Killers" of Apparel Brand Margins

In the fashion and apparel industry, we often obsess over Customer Acquisition Costs (CAC) and ROAS.

But the real profit leaks usually happen on the back end.

Clean data isn't just about being organized.

It’s about protecting your bottom line.

SIGN ME UP!

You started an apparel brand because you love design... not because you love spreadsheets.

But right now, the "business" side is getting in the way of the creative side.

Does this sound familiar?

The SKU Nightmare: You dread uploading new products because your naming system is a mess (or non-existent).

The Inventory Guessing Game: You aren’t 100% sure how much stock you actually have, leading to overselling or dead stock piling up.

The Data Fog: You look at your Shopify dashboard and see numbers, but you don't know which ones actually matter for growth.

The Scaling Ceiling: You want to grow, but you know your current back-end systems will break if you get a sudden influx of orders.

It’s time to stop winging your operations.

Why This Matters Now (In Q1)...

Q1 is the time of new beginnings, but for apparel brands, it's also the season of returns, clearance, and prepping for Spring/Summer launch seasons.

If you don't fix your data foundation now, you are carrying last year's chaos into this year's collections.

Leave this workshop with:

A tactical "Sanitation Checklist" for your current store that will make this work so much simpler and faster.

The confidence to navigate Shopify’s back-end settings that will allow you to make faster decisions based on data as you move forward, which will lead to less stress as you grow.

A data-backed forecasting strategy for your next production run, so you no longer have to guess what to purchase in your next PO or design for next season.

Join us for "The Apparel Data Detox"

In this free, live workshop, I’m pulling back the curtain on how successful apparel brands structure their Shopify back-end so they can grow and scale faster!

No fluff—just the tactical, unsexy operational steps that lead to sexy profit margins.

Here is exactly what we will cover:

The "Clean Data" Protocol: How to set up your product data so your reporting is accurate and you avoid inventory mistakes more often.
SKU Architecture 101: A foolproof naming convention system that scales with your collections.
Inventory Truth: How to track and manage inventory to prevent cash-flow leaks.
Reporting for Designers: The #1 report every Apparel Brand Owner needs to know how to read.
Live Q&A: Bring your messiest Shopify questions.

"You can’t scale a mess. This workshop is about building the foundation that holds up the skyscraper you are building."

Presented by rachel erickson,
25+ YEAR PERFORMANCE APPAREL EXPERT

I help apparel brand founders transition from being an "overwhelmed designer" to "confident CEO."

After years in the industry, I realized that the brands that survive aren't always the ones with the best designs—they are the ones with the cleanest operations.

I founded The Apparel Founder's Board to give business owners the community and operational blueprints they need to thrive in a tough industry.

This workshop is a peek inside the methodology I use with my private members to streamline their businesses and reclaim their time.

Michelle Wolfe,
Founder of Abundantlea

Saved $50,000 in less than 60 days after learning this information and implementing in her business.

"Joining this community is the best investment I've ever made."

Lien Pham,
Founder of Ever Boho

"My favorite thing is being able to talk about the reality of what it is to start an apparel brand. There are REAL challenges and those are the things I value the most, because that's what I'm going to go through!"

Haley Matthews-Jones,
Founder of The Jump

"Absolutely 10/10 recommend. The value of the knowledge it contains and having a playbook of all the documents to get started has saved me so many hours of trial and error trying to figure things out alone."

You’ll leave this workshop with a clear data plan, a SKU architecture, and the operational foundation required to scale your company so you can prevent future profit leaks and take your time back to be the true CEO of your brand.

Stop running your business like a beginner in the industry.

90% of the apparel brands in our industry don't know these processes. (Even some of the bigger ones!)

Join the Top 10% who grow into the billion-dollar companies by learning what the rest don't know.

No theory. No fluff. Just a live breakdown of how to structure your apparel operations for total decision-making control.

faq:

is this really worth my precious time? i don't know if it'll be worth it...

We know you're spending hours trying to understand the next RIGHT move for your brand, weeding through the data that somehow got out of control in the back-end of your website. These 3 hours together will save you hundreds of hours over time. You can join us live, gain access to the replays and ultimately save yourself so much stress and frustration every single day with a clear strategy and plan as you move forward inside your company. Would you rather spend 3 hours with another unreadable Shopify report, or this 3 hours learning how to get clarity out of your data for the lifetime of your brand?

Do I need to be tech-savvy to understand this?

Not at all. I explain everything in "Apparel Brand Founder" terms, not "Developer" terms. If you can upload a product photo, you can do this.

I don't use Shopify - will this help me if I'm on another ecomm platform?

The principles we'll teach in this Masterclass will absolutely translate to any ecommerce platform that you're using! We'll be using Shopify as the example, but it's more about the processes, standards and protocols that create clean back-end data that we'll be teaching. That can be applied wherever you prefer to work.