Why This Matters Now (In Q1)...
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A clear checklist to clean up your current store.
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The confidence to navigate Shopify’s back-end settings.
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A strategy to make data-driven decisions for your next production run.
Q1 is the time of new beginnings, but in fashion, it's also the season of returns, clearance, and prepping for Spring/Summer.
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If you don't fix your data foundation now, you are carrying last year's chaos into this year's collections.
You started a fashion brand because you love design... not because you love spreadsheets.
But right now, the "business" side is getting in the way of the creative side.
Does this sound familiar?
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The SKU Nightmare: You dread uploading new products because your naming system is a mess (or non-existent).
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The Inventory Guessing Game: You aren’t 100% sure how much stock you actually have, leading to overselling or dead stock piling up.
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The Data Fog: You look at your Shopify dashboard and see numbers, but you don't know which ones actually matter for growth.
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The Scaling Ceiling: You want to grow, but you know your current back-end systems will break if you get a sudden influx of orders.
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It’s time to stop winging your operations.
Join us for "The Apparel Data Detox"
In this free, live workshop, I’m pulling back the curtain on how successful apparel brands structure their Shopify back-end.
No fluff—just the tactical, unsexy operational steps that lead to sexy profit margins.
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Here is exactly what we will cover:
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The "Clean Data" Protocol: How to set up your product data so your reporting is accurate and your life is easier.
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SKU Architecture 101: A foolproof naming convention system that scales with your collections.
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Inventory Truth: How to track, tag, and manage inventory to prevent cash-flow leaks.
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Reporting for Designers: The 3 custom reports every Fashion Founder needs to look at every Monday morning.
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Live Q&A: Bring your messiest Shopify questions.
"You can’t scale a mess. This workshop is about building the foundation that holds up the skyscraper you are building."
Presented by rachel erickson,
certified pmp
I help apparel founders transition from "overwhelmed designer" to "confident CEO."
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After years in the industry, I realized that the brands that survive aren't always the ones with the best designs—they are the ones with the cleanest operations.
I founded The Apparel Founder's Board to give business owners the community and operational blueprints they need to thrive in a tough industry.
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This workshop is a peek inside the methodology I use with my private members to streamline their businesses and reclaim their time.
In this no-fluff, actionable workshop, you’ll discover:
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How to build a "Smart SKU" system that tells you the Season, Category, Color, and Variant at a glance—without needing to open the product page.
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Stop creating random tags for every product. We will build a controlled vocabulary for your tags that powers better filtering and smarter reporting.
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Handling the complexity of "Parent" products vs. "Child" variants. How to ensure your inventory syncs correctly across integrations like Faire, NuOrder, or your 3PL.
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What to do with old products. Do you delete them? Hide them? Archive them? We will cover how to keep your historical data without clogging your active site speed.
Michelle Wolfe,
Founder of Abundantlea
Saved $50,000 in less than 60 days after learning this information and implementing in her business.
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"Joining this community is the best investment I've ever made."
Lien Pham,
Founder of Ever Boho
"My favorite thing is being able to talk about the reality of what it is to start an apparel brand. There are REAL challenges and those are the things I value the most, because that's what I'm going to go through!"
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Haley Matthews-Jones,
Founder of The Jump
"Absolutely 10/10 recommend. The value of the knowledge it contains and having a playbook of all the documents to get started has saved me so many hours of trial and error trying to figure things out alone."
Our Mission
Here at The Business of Apparel...
We are apparel industry veterans from the world's biggest brands. We witnessed years of corporate gatekeeping and secrecy—and we’re here to end it.
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We left our 'cushy' jobs to become rule-breakers, sharing the real executive-level processes that usually take 15 years or MORE to master. We are flipping the industry upside down to put the right information directly into your hands.
We are opening up the Shopify dashboard and looking at the nuts and bolts of Apparel Operations.
faq:
is this really worth my precious time? i don't know if it'll be worth it...
We know how busy you are as a business owner! It's our goal to give you as much value and helpful information in this 3-day Masterclass than you've been able to find in the last 3 months of researching on your own. You can join us live, gain access to the replays and ultimately save yourself another 3 months of looking for information that simply isn't available out there.
Do I need to be tech-savvy to understand this?
Not at all. I explain everything in "Fashion Founder" terms, not "Developer" terms. If you can upload a product photo, you can do this.
I don't use Shopify - will this help me if I'm on another ecomm platform?
The principles we'll teach in this Masterclass will absolutely translate to any ecommerce platform that you're using! We'll be using Shopify as the example, but it's more about the processes, standards and protocols that create clean back-end data that we'll be teaching. That can be applied wherever you prefer to work.