Rachel Erickson
Why are Sizes Different from Brand to Brand?
One of the most asked questions I hear throughout the apparel industry is: “Why are garment sizes different from brand to brand?” I’m...
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Rachel Erickson
- Oct 10, 2022
- 2 min
We are back!
Just a week ago, I celebrated the first Anniversary of Unmarked Street being in business. It was a great time of reflection for me, as I...
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Rachel Erickson
- Apr 19, 2022
- 2 min
Working with a High Ticket Contractor
Have you ever decided to work with a contractor for a home renovation project, and went with the lowest bidder to save a little money?...
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Rachel Erickson
- Apr 18, 2022
- 5 min
Sustainability in Apparel
There is a lot of focus these days on Sustainability in the Apparel Industry. We are a large contributor to the global carbon footprint...
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Rachel Erickson
- Apr 5, 2022
- 3 min
Tech Pack Basics
Building a tech pack will be slightly unique to every company. Each has its own template, and many use Product Line Management Software...
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Rachel Erickson
- Mar 15, 2022
- 3 min
Measuring Your Garments
Measuring your garments before a fitting is an absolutely essential step of apparel development. Especially if you’re working on knit or...
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Rachel Erickson
- Mar 1, 2022
- 2 min
Garment vs. Body Measurements
Throughout my career, I’ve encountered several instances where customers ask us for our garment measurements, to understand what size...
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Rachel Erickson
- Feb 15, 2022
- 3 min
Fabric Research Basics
Depending on your level of experience in the apparel industry, searching for fabrics will need to be different from person to person or...
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Rachel Erickson
- Feb 8, 2022
- 2 min
Designing to a Target Cost
Once you have a target cost from your product manager, there are several ways to reverse engineer your design into their pricing...
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Rachel Erickson
- Feb 1, 2022
- 2 min
Target Costs
Before your team starts designing for a new set of product proposals, they should be aware of various costing requirements for each...
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Rachel Erickson
- Jan 25, 2022
- 4 min
Writing a Design Brief
If you are a member of an apparel team or company, you may not be doing all of the design work on your own. Most apparel companies will...
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Rachel Erickson
- Jan 18, 2022
- 3 min
Color Palettes
The colors chosen for your apparel line can help to evoke an emotional connection between you and your target consumers. Color has the...
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Rachel Erickson
- Jan 11, 2022
- 3 min
Creating a Mood Board
Putting together a mood board for your designs will help you to pull together the color palette, early fabric options and inspiration for...
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Rachel Erickson
- Jan 4, 2022
- 3 min
Croquis Sketch Ideations
Your line plan is all put together. You have a budget. You’ve completed research on your competitors, current trends and your target...
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Rachel Erickson
- Dec 28, 2021
- 3 min
Fashion Trend Forecasting
Trend forecasting services could help to round out and finalize your research phase of development. I like to use them to help with final...
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Rachel Erickson
- Dec 21, 2021
- 4 min
Defining Your Customer
Throughout the apparel industry, each company is focused on a specific group or ideal person to design and develop for. Some brands do...
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Rachel Erickson
- Dec 8, 2021
- 2 min
Competitor Research
If you’ve been thinking about designing your own apparel line, you’ve probably had your eye on a few brands that will ultimately become...
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Rachel Erickson
- Nov 30, 2021
- 2 min
Budget Evaluation
Once you have your line sheet started, you can begin to play with your budget. But first, two questions to get you started: How are you...
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Rachel Erickson
- Nov 18, 2021
- 5 min
Apparel Line Planning: Top 10
Over the years, my idea of a line plan has grown to a 60-column wide spreadsheet that can give me every detail of my product plan, budget...
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Rachel Erickson
- Nov 9, 2021
- 3 min
Why Do We Do Apparel Fittings?
Have you ever thought about how your favorite shirt evolved into its current state? I promise you that it didn’t originally start as...
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